Through an exciting artistic installation, Cinquerosso Arte explores the concept of ‘Veritas’, the keyword of InOut 2024
October 2024 – For the second consecutive year, on the occasion of InOut 2024, Cinquerosso Arte set up the indoor swimming pool area of the Rimini Exhibition Centre with an installation, commissioned by IEG, consisting of 12 works by its emerging artists.
A philosophy perfectly in line with the Veritas theme, which inspires this edition of the fair. In a context of visual and information overcrowding, where it is difficult to distinguish the real from the fake, authenticity is an added value that can no longer be overlooked. Therefore companies need to accredit themselves as trustworthy, and the traveller needs to orientate himself in a vast array of choices.
This is where the importance of authentic, original works of art for a hotel comes in—art created by artists, not mere anonymous reproductions. Works with a strong communicative impact, which testify to care and attention towards the guest and contribute to creating an environment with a strong personality.
“Care and beauty finally meet the world of hospitality,- emphasises Gloria Armiri, Group Exhibition Manager Tourism & Hospitality Division of IEG.- I am convinced that this installation can act as a stimulus to hoteliers, so that common areas become increasingly attractive places not only for the quality of service, but also for aesthetic pleasantness, transforming themselves into an opportunity for cultural enrichment.”
The artworks selected for the installation were created by Bad Mandala, Silvia Bardani, Riccardo Basaglia, Anita Bortolotti, Giulia Brandelli, Erika Garbin, Filippo Manfroni, Marcello Niccodemi, Mattia Perru, and Chiara Sgarzi. These works are displayed in 12 bubbles suspended on water. The spherical shape, unlike the usual flat canvas or photography, highlights a specific vision. As a symbol of unity, the sphere has no dead angles or shadows, offering the artwork fully from any perspective, becoming a symbol of Veritas.
Cinquerosso Arte infact was created with the intention of offering the hôtellerie world artworks of great quality at affordable prices. Works of art, therefore, in tune with the identity of the hotel structures, capable of adding value to the interior design, while remaining compatible with any budget.
Whith its extensive catalog and variety of collaborating artists, Cinquerosso Arte offers also artworks that can perfectly match the hotel’s style. These pieces enhance the guest experience and ensure the hotel has a clear, recognizable identity. This is essential for standing out from the crowd and being seen as trustworthy.
