In the hospitality sector, there is an increasing awareness of how important it is to decorate hotels with art. It is not just a matter of embellishing a wall, but of creating an unforgettable stay experience for the customer.
Works of art are essential to create a comfortable and welcoming environment for the hotel guest. Not only that: what makes the fortune of a hotel is its ability to imprint itself in the memory of the customer, who will thus be enticed to return and recommend the hotel. This is why it would be a serious mistake not to take care of the choice of artwork decorating the lobby, rooms and common areas. Each one of us has certainly stayed in hotels of which we can remember almost nothing, because the structure was only designed to offer services.
Instead, we remember well the hotels in which we felt welcomed and cared for, the hotels that had a personality, a very precise identity.
But what are the main elements to take into consideration when you decorate a hotel with art?
-First of all, the style and corporate image.
If the identity of the hotel has been well established, a style will have been decided (essential, elegant, futuristic, shabby chic and so on) and a colour palette will have been selected. It is imperative that the artwork is in harmony with these choices. But beware, it is not necessarily the case that – for example – a modern style cannot be matched by works with a retro flavour. It is a question of knowing how to skillfully balance styles to emphasise the work and enhance the identity of the hotel. In this case, Cinquerosso Arte’s consultancy service can be particularly useful, precisely because it makes it possible to identify the most suitable works without settling for the most obvious solution.
–Furniture and spaces.
The artwork should blend well with the chosen décor and the available space. This means that the work will have to be placed where it can best be enhanced and in turn enhance its surroundings. To give a rather simple example, a very small work in a very large room disappears, while a very large work in a small room risks being visually cumbersome and inappropriate. Similarly, a work that is oversized compared to the furniture debases the furniture itself, and vice versa. And again: if the work is intended to be seen from afar, it must have a strong visual impact, while a very detailed work must be placed where it can be observed from close up. These principles are valid for any interior design project, whether it be a private home or a public place, but they are even more important in a hotel, where spaces must be balanced to the millimetre to guarantee functionality and ergonomics without sacrificing taste.Even in this case, being able to choose between different formats of the same work makes it possible to find the perfect match between art and hotel furnishings, and this is why Cinquerosso Arte offers various possibilities for customisation.
–Atmosphere.
In a hotel, atmosphere is everything. It is from the atmosphere that the guest perceives that he or she will have a pleasant experience that will remain etched in the memory. Creating the right atmosphere means, for example, choosing the right subjects, styles and colours for the different areas of the hotel. A work that is perfect for the restaurant room might be out of place in the room, because it all depends on the emotion you want to arouse in the guest. Furthermore, regardless of location, all works must express the overall atmosphere of the hotel with different nuances. For example, a B&B in the mountains will try to create a very different atmosphere from a hotel in a metropolis or one on the Riviera. The artwork in a hotel must be consistent with each other and differentiated according to location. In this case too, Cinquerosso Arte can assist interior designers in identifying the right works.
–Budget.
By no means a trivial factor, the budget cannot be overlooked. No hotel has unlimited resources, and works of art can be very expensive. It is therefore necessary to find the right balance between the quality of the works and spending capacity. It would be a mistake to think only in terms of savings (e.g. by buying works of little value) for all the reasons listed above, and also because quality does not age: a quality work of art is not affected by fashions and retains its appeal over time. Rather, it is a question of finding works of excellent quality at prices that are congruent with the hotel’s ambitions. Everyone has a right to beauty, even when travelling. It is the principle of accessible art that led to the creation of Cinquerosso Arte, and it is the reason why this project is so interesting for those who have to decorate a hotel.
Discover how to decorate your hotel with art thanks to our consulting service!
