by Elisa Cimatti – We:ll Magazine
Cinquerossoarte.com is the new platform for the sale of affordable artworks, aimed at hoteliers, designers, and contractors.
Art and hospitality are increasingly coming together. This was evident in the recent opening of the Murales Art Hotel in Verona, the first hotel in the world dedicated to Street Art. It is also seen in the new Palazzo Velabro in Rome, with exhibition walls for modern art, and in the Maalot Hotel, opened in 2020 in the capital, where the restaurant rooms are designed like an art gallery.
“Can interior design be complete without art? Think of the decor of a hotel, a restaurant, or a company headquarters: how would they look without artworks?” This is the question that drives the Cinquerosso Arte project, posed by Francesca Fazioli, founder of the platform. From this reflection, cinquerossoarte.com was born, an e-commerce offering affordable artworks created by young talents. Author photography, digital art, and mixed techniques: the offerings are diverse, with the option to purchase the original piece or a limited edition reproduction.
In addition to direct sales, Cinquerosso Arte offers a consulting service for anyone looking to integrate artworks into interior design projects: architects, designers, and general contractors. “We strongly believe in our formula,” says Francesca Fazioli, “because we think it can meet a real need for designers: finding artistic solutions that don’t have gallery prices but are still of high quality, such as Fine Art prints.”
