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Fotografia Still-life e arte fiori

Marcella Fierro – The flower of art

07 - 06 - 2022

Professional photographer specializing in still-life, portrait and furniture photography, Marcella Fierro was born in Verona. She moved to Bologna in 1993 to attend the Academy of Fine Arts, with a course of study dedicated to scenography. It is in this period that she meets photography and falls in love with it. Her professional training begins as an assistant in the advertising field, and she learns all the techniques of photography at the highest level.

Today Marcella has her own studio, collaborates regularly with communication agencies and private companies. Her artistic activity has always accompanied her commissioned work: quality and creative research are the predominant elements of her photography.

Marcella, tell us about your flowers. Why did you focus on them?

Still-life is a great passion of mine as well as a job, and flowers are among my favorite subjects. I can’t help but photograph them as soon as I happen to have them in my hands.

After all, they have always been protagonists in the history of art, both for their innate beauty and for all the symbolic meanings they carry. Just think of the fact that flowers are destined to enchant with their beauty, but only for a very short time. By photographing them, I make them last forever.

When I was involved in the Cinquerosso Arte project, I immediately thought of my flowers as artworks to be proposed. I believe that they lend themselves well to Cinquerosso Arte’s mission, that of bringing beauty into people’s lives. What is more beautiful and pleasant to look at than a flower?

I then liked the idea so much that I started making photographs of flowers specifically for Cinquerosso Arte.

In addition to the actual flowers, you also photograph your compositions. Here there is a double creative process …

Yes, I really like to combine different objects, materials, colors. It is precisely the essence of still-life. It is not at all trivial to photograph different materials which, for example, react to light differently. This challenge is also what makes this type of work interesting. My floral compositions are an evolution of my passion for still-life: combining different materials in harmonious shapes.

How do you make them so “vibrant”?

First of all, I photograph all my flowers in my studio, with total control of the light. I choose every aspect, from the color of the background to the type of lighting, the direction, the contrast, in order to determine exactly the atmosphere I have in mind.

In short, I don’t limit myself to photographing the flowers, but I interpret them. I try to make their beauty stand out at its best, but at the same time I make them “mine”. For example, just think how much a flower changes with a soft light that smooths out the shadows and a more intense one that creates strong chiaroscuro. Or the difference between a more delicate pastel background and a black background that creates a very theatrical atmosphere. Maybe the flower is the same, but it gives very different emotions. This is the essence of my work.

Discover the artworks by Marcella Fierro

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