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Immediate Art. Cinquerosso Arte: The non-Gallery that speaks to the eyes

20 - 11 - 2024

by Maria Giovanna Manfredi – InsideOut Lombardini22

In contemporary settings, art no longer serves merely as a decorative element, but as a true tool for well-being and emotional connection. By reducing stress, stimulating creativity, and fostering comfort, art when harmoniously integrated into a space transforms the environment into a unique and immersive experience for those who inhabit it.

At the heart of Bologna, Cinquerosso Arte stands out as an innovative entity dedicated to fostering connections.

Ph Maria Giovanna Manfredi

Thanks to a synergistic collaboration with interior designers, entrepreneurs, and artists, Cinquerosso selects works that resonate both with the environment and the people who inhabit it, ensuring aesthetic coherence, harmony, and psycho-physical well-being. The founder and artistic director, Francesca Fazioli, leads this non-gallery with an inclusive and accessible vision, positioning Cinquerosso as a refined yet versatile art boutique.

Ph Maria Giovanna Manfredi

Cinquerosso’s selection includes a variety of artworks, paintings, prints, and digital installations designed to meet every project need, ensuring both quality and, above all, accessibility. Art, in fact, becomes a living element of daily life, no longer confined to galleries and museums, surpassing the traditional perception of the “sacred” and detached role characteristic of past artworks.

For Cinquerosso, art does not require intellectual or critical mediation to communicate: it is an immediate visual and sensory experience, accessible to everyone, designed to “speak to the eyes,” allowing each viewer to appreciate it without feeling compelled to understand its critical or academic interpretation. This approach transforms each work into a vehicle for emotions and sensations, focused on the initial aesthetic impact and the direct connection with the observer: immediate art.

Ph Maria Giovanna Manfredi

InOut 2024: Beyond the boundaries of the museum

At InOut 2024, recently held in Rimini, Cinquerosso presented the installation Beauty is the Splendor of Truth, featuring twelve digital works by young artists projected onto floating spheres in the fair’s pools. This installation was specifically conceived for unconventional spaces, capable of adapting to hotels, restaurants, wellness centers, and much more, offering everyone an immersive and stimulating artistic experience.

Ph Maria Giovanna Manfredi

Francesca Fazioli’s vision is clear and revolutionary: art must break free from elitist frameworks to be experienced and admired by everyone, without requiring the viewer to be a critic or a collector.

In other words, art should not be a privilege, but an added value available to all, enhancing the space.

With a team of around fifty emerging artists, carefully selected by Francesca Fazioli, Cinquerosso stands out as a benchmark for those seeking refined and distinctive interior design, capable of leaving a tangible mark and enhancing any space with a touch of uniqueness.

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