On May 5, 2022, Cinquerosso Arte’s adventure officially began. Twelve months later, we can already make an initial assessment, between expectations and perspectives. We talk about it with Francesca Fazioli, the mind and heart of the project.
Francesca, thinking back to a year ago, what is the first thing that comes to your mind?
I remember in particular the excitement of those days. Even though the official launch of Cinquerosso Arte took place on May 5, we already had several months of work behind us, during which we nurtured the idea and the project, giving it substance day after day.
At that time, the future was full of unknowns, because we were treading a new path, but we were animated by a great energy. And I must say that that energy has never faded, but on the contrary has gradually grown, fuelled also by the enthusiasm of our artists, both those already present from the very beginning and those who have gradually been added.
Are you satisfied with the results obtained in the name of Affordable Art?
Yes. My idea was to give greater visibility and market to Italian emerging artists, and I think I hit the mark by deciding to invest in talent. It is a great satisfaction to note that there have been so many adhesions over time. Today, very young emerging artists and others – more experienced ones – collaborate with Cinquerosso Arte, people who make their living from art and others who have found in art a parallel way to express themselves. In any case, the artworks quality is extraordinary, as you can see by browsing through our art gallery.
Are there any episodes that you remember with particular pleasure?
There are so many, it is impossible to list them all. Certainly the participation in some important trade fair events, which was exciting in many respects. For a fledgling company like ours, it was a great impact to participate in an international event like Maison et Objet in Paris. We took part in Sia in Rimini, the trade fair dedicated to hospitality, where, among other things, we had the privilege of making the acquaintance of Marcello Ceccaroli, an architect of great weight in the world of hôtellerie. We were also among those who animated Artefiera White Night 2023, on the occasion of the prestigious art fair in Bologna, with an extraordinary opening of our spaces and a live painting of great emotional impact that garnered much interest. Again, I can mention with great satisfaction the fact that we were contacted by Ennismore, an international company that takes care of and manages prestigious hotels in several countries, interested in our works to decorate an elegant structure soon to be inaugurated. And finally, to come to the most recent news, we have become a partner of AIPI – Associazione italiana professionisti interior designers. This collaboration opens up so many possibilities, and we are obviously very proud of it.
In short, in just one year, Cinquerosso Arte has already come a long way. What is the next goal? In this year we have laid the foundations, involving many Italian artists and making many contacts. Now we aim to consolidate our brand, to position ourselves as a reliable interlocutor in the architecture and interior design sector. We address ourselves above all to professionals, because we are convinced that works of art represent great added value when designing a particular space. Our mission remains twofold: to foster talent and to bring more and more art into people’s lives. I like the idea of our artworks entering a home, the lobby of a large hotel, the meeting rooms of an office… in short, a lived and frequented place that becomes more alive through art. Not a simple furnished space, but an ecosystem in which functionality and beauty coexist.
