The owner and Art Director of the media agency Cinquerosso, Francesca is the mind behind the project Cinquerosso Arte and the heart that feeds it with contagious enthusiasm.
Francesca, how did you get the idea for Cinquerosso Arte?
The project took shape gradually but the initial intuition was born from my contacts with the creative talents I collaborate with. They would show me their work, sometimes asking me for advice, and I would often think: “This is a great piece, there should be a market for it”. The family I grew up in was quite ordinary but they had a passion for literature, theatre and especially art. My parents passed on this passion to me. Today, on the one hand you have commercially successful art, which requires a considerable investment, and on the other a huge proliferation of images that are affordable but “mass-produced”. It’s a bit like fashion, with high-end fashion on the one hand and fast fashion on the other. Emerging artists struggle to stand out, and that’s a shame because there are some truly great talents out there. All of these considerations led me to ask myself: can we find a place where talented but little-known artists and potential art buyers on a limited budget can meet?
And the answer was an art e-commerce platform…
Exactly. E-commerce provides access to a very wide audience, has all the tools of digital marketing and therefore allows us to present our artists in their best light. It is also quite convenient for the buyers, who can look at the pieces, take their pick and place their order at any time, without ever leaving their home. But Cinquerosso Arte is more than a commercial strategy. We like to think of it as a true place of encounter between talented artists and people who are looking for something different from your usual poster. A concrete, albeit digital space to meet your needs for beauty.
Do you think that people need art?
More than that: I think they have a right to it. I firmly believe in the importance of being surrounded by beautiful things that touch our heart and make us think – or dream. And choosing an art piece is also a way to express your personality and style. This is why we also offer consulting services to private and professional clients as well as businesses.
What do these consulting services consist of?
It’s actually quite simple. It can happen that a professional, maybe an interior designer, needs to complete a project with some art that integrates with the overall aesthetics. In this case they can either purchase it directly from the Cinquerosso Arte website or ask for more specific help. We analyse their needs and figure out which pieces, whether already available on our website or underway, best fit their needs. This also applies to businesses, for instance a restaurant or a B&B, as well as to private clients who are furnishing their home. Whatever the case, we are here to ensure that the right piece meets the right person. To conclude, I strongly believe in Cinquerosso Arte and I hope that it will help young artists express their talent and enrich the life of many people.
