It was on July 5, 2002, that Cinquerosso opened its doors for the first time – both literally and metaphorically. In the mind of founder Francesca Fazioli, Cinquerosso was designed as an “open” space: open to influences, innovations and synergies.
But let’s start from the beginning.
Back in 2002, Francesca already had many years of experience as an art director for major companies such as Gruppo La Perla. But she felt the need to try something new, where she could express her full potential. What she had in mind wasn’t an ordinary media agency but a multifunctional, multimedia and creative space where a variety of professional talents could work together for shorter or longer periods. In the early Noughties, the now so popular concepts of co-working and hubs were still a thing of the future. But Francesca’s foresight saw the synergetic potential of such versatile and diversified spaces.
The idea to launch Cinquerosso came to Francesca during a “chat at the bar” with two old friends: the architect Francesca Lenzi and her brother Eugenio, an architect and artists. The three were the core of what in time would become a truly creative space that welcomed a long list of artists.
The activities of the old-fashioned former industrial facility in Bologna have ranged from fashion (for instance with the Sartoria Latini in Recanati) to architecture (with the Lenzi siblings), web development (with the agency Dands, based in via Remorsella) but also design, advertisement and –last but not least – art.
Cinquerosso can boast an impressive list of high-profile clients: Banca di Bologna, Paladini Lingerie, Galleria Forni, Terre della Rocca, Fondazione FRI, Alma Mater, Banca Popolare Valconca, Effetto Luce and, even earlier, Banor Capital, Valuepart, Visionnaire, Cerdomus, Falper, GVS, to mention just a few. A win for Francesca Fazioli, who bet on her lucky number, 5, and the color red (“cinque rosso” in Italian) for this hotbed of ideas.
Cinquerosso Arte is one of the natural next step of a journey during which so many artists have collaborated with or at least gravitated around the company. And how better to celebrate a birthday than by diving into a new adventure?
